12 Ways To Sell Furniture During The Coronavirus

Amber KesslerDigital Advertising, Facebook, Marketing, SEO, Social Media1 Comment

Sell Furniture During The Coronavirus

Disruptions and shifts are common-place in business; weather interrupts supply chains, technology shifts how people buy, styles change and so on.  Smart business owners know and accept they’ll have to continually pivot to accommodate change.  However, no one could have seen this pandemic coming and the magnitude it would have on the global economy that’s why I’ve chosen to look at ideas on how you can still sell furniture during the Coronavirus I’ve been incredibly impressed with the quick shifts companies have taken to weather this storm to stay afloat.  So, I thought I’d look at some ways retail furniture stores that have been forced to close can also adapt and keep on selling. Are furniture stores essential businesses? Check … Read More

Are You Making These SEO Mistakes?

Amber KesslerSEOLeave a Comment

SEO Mistakes

Beware of Black Hat SEO practices! It’s easy to look at our post from last week, How Does SEO Work, and think you can easily trick search engines into making your website number one, but think again.  Google has been around for 20 years and it’s nothing new for people to try and cheat the system. Think about it, how often have your Google search results been clickbait? Most likely not often, if at all.  Black hat practices might work for a short period of time, but ultimately Google will figure it out and your website will suffer long-term penalties because of it.  Below we’ve put together a list of SEO mistakes to avoid. Keyword Stuffing Google technology is so … Read More

How Does SEO Work?

Amber KesslerSEO2 Comments

How Does SEO Work

Last week we talked about what is SEO or Search Engine Optimization, now lets look at how SEO works.  Today’s post will discuss how SEO’s or SEM’s (search engine marketers) can improve your search engine rankings. What does Google want to see? A Quality Website Make sure that your website loads quickly and is mobile-friendly.  Since websites often show up slightly different on mobile phones than it does on desktop computers, Google crawls and indexes both versions in two different databases.  In recent years, the amount of searches made on mobile phones surpassed the amount on desktops.  Because of that, Google announced that the mobile phone index database would outweigh the desktop version.  Learn more about this from our previous … Read More

What is SEO?

Amber KesslerSEO1 Comment

What is SEO?

If you’re looking to rank higher in search results so that you can increase traffic to your website, then SEO is for you. It can help you bring in more foot traffic, increase the number of people signing up for your newsletter or bring in more leads.  You’ve heard the words “Search Engine Optimization” (SEO), but what is SEO, and more importantly what exactly are the SEO services you’re being asked to pay for? What is SEO? At the broadest level, SEO is all about helping your website rank better on search results organically (ie: you aren’t paying advertising fees to be there).  But to better understand SEO it’s best to start at the beginning and keep in mind how … Read More