Branding Your Business

Amber KesslerBrandingLeave a Comment

Branding Your Business

What is branding? Every company, whether they sell products or services, has the ability to create their brand, also seen as the personality of the company. When branding your business you can mold your story into something that consumers will seek out and value, or you can ignore it and have it molded for you – potentially without being able to break out of that stigma. Why Brand? Branding your company gives you a chance to tell a story, let people know who you are, how you can help them and why you might be the best person/company for the job. It gives you a change to stand out. For example, there are many motorcycle companies out there, yet, Harley-Davidson(R) … Read More

Logo Design Types

Amber KesslerBrandingLeave a Comment

Your logo is at the forefront of everything you do and should properly convey who you are as a company.  Today we’ve create a short guide on the different logo design types and recommendations on when they should be used. We always start with research on your industry and by conducting questionnaires regarding your position within the market.  Are you looking to be the most affordable option?  Is humor a big part of your office style and something you’d like to incorporate?  Are you family or faith oriented and looking to attract clients with the same values? Once of the research is done there are still a million viable solutions for their corporate identity.  One of the major questions we … Read More

5 Ways To Make Your Brand Irresistible

Amber KesslerBrandingLeave a Comment

You can mold your story into something that consumers will value, or you can ignore it and have it molded for you. Check out the tips below to learn how to make your brand irresistible. 1. Know Your Audience – As the famous John Lydgate quote goes “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time.”  The point is, you can’t fall into the trap of wanting to please everyone or thinking that everyone is your target customer.  No matter what your product or service, this is just never true. If you’re a high-end Mexican … Read More