Why Advertise On Facebook

Amber KesslerDigital Advertising, FacebookLeave a Comment

I’ll bet you have your own personal Facebook profile that you check regularly, maybe even multiple times a day. This revolutionary platform developed by Mark Zuckerberg in 2004 is now habitually used by people in hundreds of countries. So, read on if you’ve been curious and want to learn more about why advertise on Facebook. Who Isn’t On Facebook? If a person isn’t on Facebook, do they even really exist? There are over 2 billion monthly Facebook users. Chances are, your target audience is on there too. The targeting capabilities of their advertising is incredible. The strategy on how to target your audience isn’t always obvious, but given the amount of information we willing put on Facebook (job title, relationship … Read More

Stop Spam Phone Calls

Amber KesslerUncategorizedLeave a Comment

It’s the fifth call today. I’m in the middle of making dinner and I’m juggling chicken cooking on the stove, food in the oven and chopping vegetables. My husband isn’t home from work yet, so it could be him giving me an update on his status. But as I make my way across the kitchen to my cell phone while holding a hot frying pan so the chicken doesn’t burn, I look and it’s just another spam phone call. A call that is spoofing a local neighborhood number and always turns out to be a robot selling me medical grade braces. Why I was targeted for this, I’ll never know. I’ve blocked about twenty different numbers to no avail, they … Read More

Facebook Update: Connect Ads To WhatsApp

Amber KesslerFacebookLeave a Comment

Connect Facebook Ad To WhatsApp

Does your business use WhatsApp to connect with customers? Now Facebook has a new call-to-action button that connects your ad to WhatsApp message giving potential customers greater personalized services and better connectivity with your company. This feature is currently available for the following objectives: Messages, Traffic, Conversions (for website) and Post Engagement. Learn more about how to set this up from the Facebook website >> What Is WhatsApp? WhatsApp is a phone application that can be downloaded for free by users (your clients and potential clients) and is similar to text messaging except it uses the internet to send text messages instead of your data plan.  It also has a business platform that allows you to create a business profile … Read More

21 Facebook Post Ideas For Gyms

Amber KesslerSocial Media1 Comment

21 Facebook Post Ideas for Gyms

You’ve built your Facebook page and you know you’re supposed to post as often as possible to grow your following and increase your engagement, yet thinking of something new to write can become a burden. So we put together this post to get your creative juices flowing. Conduct A Social Media Take Over – Have one of your employees or personal trainers take over your page for a week as a guest poster. Or, depending on the relationships you have, a local business owner who is in a complimentary field (think, pressed juicer shop, athletic gear shop etc. It’s a great opportunity for your personal trainer or business friend to get recognition and they can provide some great insights to … Read More

Are You Making These SEO Mistakes?

Amber KesslerSEOLeave a Comment

SEO Mistakes

Beware of Black Hat SEO practices! It’s easy to look at our post from last week, How Does SEO Work, and think you can easily trick search engines into making your website number one, but think again.  Google has been around for 20 years and it’s nothing new for people to try and cheat the system. Think about it, how often have your Google search results been clickbait? Most likely not often, if at all.  Black hat practices might work for a short period of time, but ultimately Google will figure it out and your website will suffer long-term penalties because of it.  Below we’ve put together a list of SEO mistakes to avoid. Keyword Stuffing Google technology is so … Read More

How Does SEO Work?

Amber KesslerSEO2 Comments

How Does SEO Work

Last week we talked about what is SEO or Search Engine Optimization, now lets look at how SEO works.  Today’s post will discuss how SEO’s or SEM’s (search engine marketers) can improve your search engine rankings. What does Google want to see? A Quality Website Make sure that your website loads quickly and is mobile-friendly.  Since websites often show up slightly different on mobile phones than it does on desktop computers, Google crawls and indexes both versions in two different databases.  In recent years, the amount of searches made on mobile phones surpassed the amount on desktops.  Because of that, Google announced that the mobile phone index database would outweigh the desktop version.  Learn more about this from our previous … Read More

What is SEO?

Amber KesslerSEO1 Comment

What is SEO?

If you’re looking to rank higher in search results so that you can increase traffic to your website, then SEO is for you. It can help you bring in more foot traffic, increase the number of people signing up for your newsletter or bring in more leads.  You’ve heard the words “Search Engine Optimization” (SEO), but what is SEO, and more importantly what exactly are the SEO services you’re being asked to pay for? What is SEO? At the broadest level, SEO is all about helping your website rank better on search results organically (ie: you aren’t paying advertising fees to be there).  But to better understand SEO it’s best to start at the beginning and keep in mind how … Read More

Branding Your Business

Amber KesslerBrandingLeave a Comment

Branding Your Business

What is branding? Every company, whether they sell products or services, has the ability to create their brand, also seen as the personality of the company. When branding your business you can mold your story into something that consumers will seek out and value, or you can ignore it and have it molded for you – potentially without being able to break out of that stigma. Why Brand? Branding your company gives you a chance to tell a story, let people know who you are, how you can help them and why you might be the best person/company for the job. It gives you a change to stand out. For example, there are many motorcycle companies out there, yet, Harley-Davidson(R) … Read More

Logo Design Types

Amber KesslerBrandingLeave a Comment

Your logo is at the forefront of everything you do and should properly convey who you are as a company.  Today we’ve create a short guide on the different logo design types and recommendations on when they should be used. We always start with research on your industry and by conducting questionnaires regarding your position within the market.  Are you looking to be the most affordable option?  Is humor a big part of your office style and something you’d like to incorporate?  Are you family or faith oriented and looking to attract clients with the same values? Once of the research is done there are still a million viable solutions for their corporate identity.  One of the major questions we … Read More

Whistle While You Work

Amber KesslerLeadershipLeave a Comment

This week I will be celebrating my 32nd birthday, and it just so happens that I share a birthday with none other than The Terminator himself, Arnold Schwarzenegger. So it only seemed fitting that this weeks post would revolve around his autobiography “Total Recall: My Unbelievably True Life Story.” I admit, I was a bit unsure when someone recommended this book to me. What could an Austrian action star really have to teach me? But as it turns out, quite a bit – especially when it comes to the true definition of grit. At 15 years old Arnold found his idol Reg Park, a world-famous bodybuilder turned actor. The scrawny teenager (hard to believe the Terminator was ever scrawny) then … Read More