When I think of Darwins survival of the fittest I never thought the year 2020 would come to mind. But the unfortunate truth is, that’s exactly what’s happening. As many businesses have been forced to end foot traffic they have had to get creative in order to survive. I’ve put together a list of businesses that have done just this to give you marketing inspiration during the coronavirus pandemic.
You’ve heard of car companies shifting gears (pun intended!) to start building ventilators, fashion companies making masks and alcohol brands heeding the cry for more hand sanitizer – but I wanted to take a look at some everyday businesses who have pivoted their business models in unique ways to meet the needs of todays consumer.
I hope that they inspire you and challenge you to do the same, after all, as Heraclitus said, “the only constant in life is change.”
Many of our beloved cultural establishments around the world have had to close their doors due to the current pandemic. But with some quick-thinking, many are bringing the joy of the museum right to you at home with virtual tours, educational videos and art project ideas for families at home.
So find your favorite museum online (and on social) to immerse yourself in the wonder and beauty that is our history. Also, if possible, consider making a donation to show them some love.
While many restaurants have gone digital by offering curbside pickup and home delivery, The Golden Gully has taken it a step further. Not ready to let the coronavirus bring down their beloved establishment, they created the “Virtual Gully” website where they offer mixology classes, wine tastings and cooking lessons with the chef. You can order the ingredients ahead of time and signup for the live class presented using Zoom.
Craving fresh Maine lobster? No problem, just look up Maine Lobster Now who has been delivering live lobsters across the US since 2012. As grocery shelves started become more and more bare, they saw an opportunity to expand their well-established food delivery business into other products. They then pivoted and decided to introduce other meat options such as chicken, steak and pork chops – much to the delight of their customers.
Lennar is a homebuilder with a presence in 21 US states and they have embraced new ways of doing business in the most impressive fashion. They are letting homebuyers choose the best path for them; visit and tour the home privately, online 3D tours, private tours online with a sales consultant and drive-thru closings and eNotaries. Already purchased a home and awaiting its completion? You can do your New Home Orientation digitally with Skype or FaceTime.
While Lennar is a national company I have specifically called out Tampa because I have seen first-hand the success of one their sales people, Danielle Kielpikowski as she’s gone digital.
When you’re forced to stay at home with limited social interaction it can take its toll emotionally. Keeping up your fitness routine is a great way to combat those stuck-at-home-blues. But for many, the gym was their motivation and part of their normal routine.
The husband and wife owners of Wilcox Wellness were on vacation with their kids when they realized the significance of the virus and what it might mean for their business. They cut their trip short and laid out a plan to take their business virtual, executing as quickly as possible. They’re now providing up to thirteen virtual classes per day on week days in addition to online personal training support.
The Eclectic Chic Boutique is an artisan gift shop in Montclair, NJ. They are now offering craft kits and virtual classes with their local artists. Classes included jewelry making, soap making, crocheting, painting, drawing and more.
As I wrote this I came across many craft stores that were in the process of making the transition, but weren’t quiet there yet – so I encourage you to look up craft stores near you to see what they might be doing. Another option? Color Me Mine with franchised locations across the US offering pickup or delivery of their pottery painting kits.
Often it’s through chaos we see beautiful things take place. I hope that this list has given you some marketing inspiration during coronavirus. Looking for more inspiration? Last week I shared 12 Ways To Sell Furniture During The Coronavirus, check it out.
Have you seen any local businesses make a unique shift? Share below and together we can inspire others during these challenging times.