Does your business use WhatsApp to connect with customers?
Now Facebook has a new call-to-action button that connects your ad to WhatsApp message giving potential customers greater personalized services and better connectivity with your company.
This feature is currently available for the following objectives: Messages, Traffic, Conversions (for website) and Post Engagement.
What Is WhatsApp?
WhatsApp is a phone application that can be downloaded for free by users (your clients and potential clients) and is similar to text messaging except it uses the internet to send text messages instead of your data plan.
It also has a business platform that allows you to create a business profile with helpful information for your customers like your address, business description, email address, and website. As stated on their website “WhatsApp Business is an Android app which is free to
(note: as of 3/11/19 WhatsApp business is an Android only application)
Why Use WhatsApp Instead of iMessage?
WhatsApp uses end-to-end encryption so that your messages, photos, videos, voice messages, documents, and calls are secured from falling into the wrong hands. It’s considered more secure than a regular text message and iMessage.