Logo Design Types

Amber KesslerBrandingLeave a Comment

Your logo is at the forefront of everything you do and should properly convey who you are as a company.  Today we’ve create a short guide on the different logo design types and recommendations on when they should be used.

We always start with research on your industry and by conducting questionnaires regarding your position within the market.  Are you looking to be the most affordable option?  Is humor a big part of your office style and something you’d like to incorporate?  Are you family or faith oriented and looking to attract clients with the same values?

Once of the research is done there are still a million viable solutions for their corporate identity.  One of the major questions we ask our clients to better manage their expectations is what type of brand mark they would.  Below we’ve outline the common types of logos out there.

Monogram Logo Design

A great option for companies with longer names, a lettermark creates an identifiable marker from your initials.



Wordmark Logo Design

Here we take your company name and develop a unique and purely textual logo design. For example, the Coca-Cola logo is probably one of the most recognizable brands in the world.  We’ll match your company with a font (or develop a font for you) that stays on brand, a company aimed at children will be bright and colorful with a handwritten type of font, a divorce lawyer who needs to provide a polished and professional look will use a more traditional font.



Pictorial Logo Design

With a pictorial mark an icon is developed which can be used independently or with the text of your business name.  The icon is generally symbolic of the company its representing and can play off the name of the company, like Apple, or it can represent what the company does like Snapchat does.

Abstract Pictorial Logo Design

Similar to the previous option, an icon is developed which can and should be independently recognizable.  However, the icon itself isn’t a literal translation of anything.  It can be symbolic in an abstract way, the way that the Nike icon represents a blur of someone running.  Or it can be purely artistic with no meaning, just the use of color and shapes to represent a feeling the company wants to convey.


Emblem Logo Design

Emblems tend to have a traditional feel to them, they’re classic and suggest that you’re company is an institution that has been around for awhile and is often seen used for colleges and government agencies.  Crests, seals and badges would all fall under the category of emblem.


Mascot Logo Design

A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business. Famous mascots include the Kool-Aid Man, KFC’s Colonel and Planter’s Mr. Peanut. Mascots are great for companies that want to create a wholesome atmosphere by appealing to families and children.

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