Logo Design Types

Amber KesslerBrandingLeave a Comment

Your logo is at the forefront of everything you do and should properly convey who you are as a company.  Today we’ve create a short guide on the different logo design types and recommendations on when they should be used. We always start with research on your industry and by conducting questionnaires regarding your position within the market.  Are you looking to be the most affordable option?  Is humor a big part of your office style and something you’d like to incorporate?  Are you family or faith oriented and looking to attract clients with the same values? Once of the research is done there are still a million viable solutions for their corporate identity.  One of the major questions we … Read More

Whistle While You Work

Amber KesslerLeadershipLeave a Comment

This week I will be celebrating my 32nd birthday, and it just so happens that I share a birthday with none other than The Terminator himself, Arnold Schwarzenegger. So it only seemed fitting that this weeks post would revolve around his autobiography “Total Recall: My Unbelievably True Life Story.” I admit, I was a bit unsure when someone recommended this book to me. What could an Austrian action star really have to teach me? But as it turns out, quite a bit – especially when it comes to the true definition of grit. At 15 years old Arnold found his idol Reg Park, a world-famous bodybuilder turned actor. The scrawny teenager (hard to believe the Terminator was ever scrawny) then … Read More