Looking To Grow Your Home Furnishings Business?

Services

Dream Catchers Marketing is a Furniture Marketing Agency providing lead generation and web design services. We're passionate about helping our clients grow their business through the latest internet marketing strategies.

Facebook Advertising

Are you ready to grow your business through the power of Facebook advertising? If you're ready to get back to running your business instead of trying to figure it all out yourself, we're here to help.

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Web Design

It's said that users will decide within the first three seconds whether or not to stay on a web page. That makes it incredibly important to clearly and concisely convey who you are and what you do in a way that captures your target audience right from the start.

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SEO Services

Your customers are out there looking for you. Our creative team will craft a Search Engine Optimization (SEO) strategy to increase your visibility online by optimizing your site, building up your back-links and developing regular content.

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From Our Clients

“Dream Catchers has helped our company refresh and update our website as well as work on the marketing side with email blasts and also great press releases. Amber brings a great quality of understanding, detail and commitment to a side that we needed some help with. We are very pleased with her work and plan to continue our relationship with her and her company on many projects."

Charles Mickley, President
1RISK

“Dream Catchers were a joy to work with. Amber was prompt, creative, and very responsive to our ideas and reactions. We were able to move quickly through the process and arrive at quality content that we were all very happy with. I highly recommend her company, and look forward to working with her again in the near future.”

Alex Fletcher, President
Fletcher Artist Management

“Amber is a talented designer who shows great attention to detail. Her ability to take direction and manage a large-scale project in a short amount of time served her well. She managed to create a streamlined, functional and clear final product that was consistent with the overall corporate message and brand."

Katie Cassara, Marketing Manager
TechNet

dreamcatchersmarketing

We help generate quality leads for businesses, with a focus on #DigitalAdvertising #webdesign and #SEO

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Approximately 17-20% of your Instagram/Facebook feed is reserved for advertising. There is certainly enough money going into advertising where they could fill your entire feed 24/7, but obviously that would ruin the user experience.
Advertisers are essentially bidding in an "auction" for that space on your feed based on specific demographics and interests such as your age, location, job title and pages you follow.
As mentioned, advertising is an auction process, but not necessarily in the traditional sense where the highest bidder wins. Instead they take into account multiple factors such as;
1. Your Bid - Your daily spend should at least meet the recommended minimum provided by Facebook which they provide based on the amount of people in your target audience.
2. Relevancy - How likely is your audience to perform your desired action (watch video, view website, make purchase etc)
3. Ad Quality - Image quality, headlines, landing page quality, amount of negative feedback and more.
4. Ad Account Quality - While this is not a score you can actually see, you should know that Facebook is keeping track of your quality as an advertiser. Do you have a high bounce rate? Is your credit card frequently bouncing?
Over the next couple weeks I'll dive deeper into each of these factors breaking down what they mean and what you can do for better results.

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Please let this coffee get me through the day.
Do you ever feel like you’re ending the day with more on your to-do list than you started with despite the long hours you’ve put in? #alwaysthankful but #givemeallthecoffee

Facebook goes through constant changes and some days it feels like a full-time job to keep up.

The ever-changing landscape is part of why I got into this, I love learning new things and growing. Yet, some days I am just not ready to take on their changes/issues and feel like a newbie all over again.
Maybe you’ve been trying to do your own advertising, or doing your own boosted posts with no success. Or worse, your ads are getting disapproved and you aren’t sure why.

My goal from the beginning has always been to give more than I receive, so, for the month of October I am going to be talking to you about Facebook advertising basics.
I recognize that Facebook advertising is much more nuanced than they themselves portray it to be (hello constant notifications from Facebook “Boost this post for $20 and reach 9,876 more people”). So stay tuned, lots of good stuff coming your way.
My loss of sleep learning, is your gain 🙂 #facebookadvertising #marketingtips #businesstips #digitalmarketing #instagrammarketing #instamarketing #facebookmarketing #socialmediamarketing #socialmediaadvertising #smallbizmarketing #tampabusiness #dogood #givemorethanyourrecieve

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I've been working with a client on PR and I woke up to this response in my inbox this morning.

Moments like that make the hard work and late nights worth it.

Copywriting can make or break an ad. It can be the difference between gaining a new client or having them pass you by.

One of the most common mistakes I see companies make (I'll admit I've done it and occasionally catch myself still doing it) is writing out a list of features.

Features have their place down the line in the sales process.

But in the beginning you should start with BENEFITS instead of features.

WHY should potential customers be interested in your products/services?

What's in it for them?

Instead of saying your furniture is made of commercial grade aluminum, tell them why that matters. Tell them it can help them avoid "fast fashion" and doesn't need to be replaced every year. Or that it will last long enough to see your kids go from preschool to college.

Secondly, know your audience.

Your targeting and message should be specific to your audience, research them. How they buy, when they buy, why they buy, average demographics.

So, instead of telling them your furniture "Ships Quick" tell them they can get in time for their neighborhood BBQ next weekend.

Because you know that the average person buying patio furniture is married, has a family and usually puts off buying until they need it.

Are there ways that you could improve your messaging? Have questions or want ideas, leave a comment!

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Marketing 101

Step 1: Genuinely Care
Step 2: See Step 1

I am half way through “Crushing It” by @GaryVee and I’m loving it. I’ll admit, before the book I wasn’t his biggest fan.

One of the first questions I ask clients when they want to talk about growing their social media is “why?” Or “what is your purpose on the platform, why should people follow you? What value are they getting out of it?” If you’re posting or selling and only see what you can gain instead of what you can provide, you’re not going to inspire many people to follow you.

As Gary says; “Share three characteristics:
1. A commitment to service
2. A desire to provide value
3. A love of teaching”

#askgaryvee #garyvee #garyvaynerchuk #socialmediahelp #crushingit #jabjabrighthook #smallbusinesstips #inspire #givedonttake

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I see you. 🕵️ And I am retargeting you. 🦈

Just kidding, this isn't an ad.

But, we've all been there, right?. You're doing some online shopping for a new pair of shoes. You visit a few different websites, now ads for one of those companies keeps popping up on your social media feeds. 🤔 "How did they find me?" you ask yourself.

This my friend is called retargeting and it's a game-changer when it comes to marketing.

Using the Facebook Pixel (a piece of code added to your website) you can target people who have visited your website.
Your site should have at least 100 visitors before this can start working. And not just any visitors, but QUALITY visitors.

To review the quality of your website visitors first, use Google Analytics to see how they are finding you, what search terms they are using to find you and determine what your bounce rate is.

When I first launched my website I found that a majority of my website visitors were people searching for dream catchers to buy (you know, the ones that hang from your bed and save you from bad dreams). Obviously that's not my target market, so spending ad money to re-target them would have been a waste of money. Since then I've been working hard at my SEO to ensure I show up in search results on my terms.

Have you seen remarketing tactics on your feed? Have you tried it? Do you have questions about how this works?

#iwillfindyou #facebookadvertising #remarketing #retargeting #digitaladvertising #socialmediaadvertising #iseeyou #marketingtips #businesstips #laptoplifestyle #ecommerce #smallbusiness #furnituremarketing #furniture #luxaryfurniture #inspiredaily #businessminded #successtip

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Looking To Grow Your Home Furnishings Business?

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