Google Search Advertising

Are You Missing Out On People Searching For What Your Have To Offer?


What Is Google Search Advertising?

All known as Pay Per Click (PPC), Google Search Advertising is a form of paid advertising that helps you show up at the top of search results when specific keywords are quarried.

We'll get you set up and generating high-quality traffic from high-intent buyers who are searching for what you have to offer.  When done right, PPC advertising can be a powerful sales tool.

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Market Analysis & Campaign Design

Google ads is an auction, which means you’re only going up against your competitors. We use advanced market analysis and campaign design to make sure that you not only can compete, but you can also beat your competitors before your prospects even click your ad. We analyze data from existing competitors from keywords, to ads, to offers to make sure you’re ready to rock from Day 1.

Advanced Optimization Strategy

Proper campaign optimization is a crucial key to success. That’s why we use our multi-step, strategic laser target process on every single campaign to deliver maximum ROI.

1. Campaign Design & Pre-Optimization
We expertly design your campaigns and use our unique pre-optimization process to launch ahead of the curve. This smart strategy saves you money right out of the gate.

2. Search Term Optimization
In our second phase of optimization, we continue to refine campaigns and ensure that we’re only advertising on qualified traffic.

3. Traffic Sculpting
As we get more data, we break out adgroups and laser target prospects. This not only increases CTR (click through rate) but lowers CPC (cost per click).

4. Performance Optimization
After we get enough clicks and time, we can tell what keywords prove out and what to cut. We optimize campaigns performance.

5. Scale
As we find more winning combinations, the testing never stops. We keep rotating ad copy until the new contender beats the winner, which means your ads are getting better all the time. This allows you to scale your campaigns at the highest ROI.

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Transparent Reporting

We’ll deliver weekly reports of everything that’s happening inside your account, as well as monthly strategy calls to review performance and collaborate on strategies to scale your campaigns.

High-Converting Landing Pages

Using our unique industry insights, we create high-converting landing pages that maximize conversions and deliver more leads at a lower cost.

How It Works

Research & Strategy

We’ll discuss the details of your company, your industry, your goals and what the key perfomance indicators (KPI’s) will be. During this phase we’ll also brainstorms potential strategies and funnels.

Testing & Refining

Next we’ll test out keywords, messaging and more.

Interpret & Optimize

Our team will review the data from the testing phase to refine the campaign(s) and optimize. We’ll also begin to incorporate retargeting.

On-Going

Regular meetings will be set up to discuss results, upcoming initiatives and new ideas. DCM will check the health of campaign(s) daily and work on new ideas to avoid ad fatigue.

FAQ

Who is this for?
Businesses who can spend a minimum of $1000 in AdSpend (plus management fees paid separately).  Those who's average sale exceeds $50 for product/service.

How long does it take to see results?
The launch phase of a campaign is the most important as we find the keywords that are converting and optimize the campaigns. Although we have no contracts, you’ll want to stick around for at least 3 months so we can hone in the campaigns.

What if I don’t have a Google Ad Account?

If you don’t have a Google Ad Account, you can set one up here.

How much do I need to be involved?

As little or as much as you like. We do need your participation, in the beginning, to get you set up and approval. Other than that we can chat as little as once a month if you like. Each week we will be sending out a weekly report on your campaign performance.

How does pricing work?

Our tiers a designed based on total Ad Spend. You pay the actual ad spend directly to Google, and we simply charge the management fee.

Do you keep my credit card on file for ad spend?

No, this is kept on file inside your Google Ads account and you’re charged directly from Google.

Will I receive reports?

Yes, our goal is to 100% transparent with you at all times. You’ll receive weekly updates from your campaign manager.

Do you take care of the keyword research or do I need to do that?

We handle everything from the keyword, competitor, and offer research. In the initial onboarding form, we do ask what keywords and terms you want to advertise for. That will help point us in the right direction for initial research.

How can I calculate what my monthly Ad Spend should be?

We'll walk you through this process during the initial sales call, but you'll need to provide us with specific goals.

Where do you run ads?

Right now our PPC managed services offer placement on the search network only.

Will I have access to the account?

Yes, you will have access. You will be able to pop in at any time and view what is going on.  However, we ask that you don't make any changes to the ads yourself, instead request changes through us.

Will I own the ad account?

Yes, you will own the ad account.