Why Advertise On Facebook

Amber KesslerDigital Advertising, FacebookLeave a Comment

I’ll bet you have your own personal Facebook profile that you check regularly, maybe even multiple times a day. This revolutionary platform developed by Mark Zuckerberg in 2004 is now habitually used by people in hundreds of countries. So, read on if you’ve been curious and want to learn more about why advertise on Facebook.

Who Isn’t On Facebook?

If a person isn’t on Facebook, do they even really exist?

There are over 2 billion monthly Facebook users. Chances are, your target audience is on there too. The targeting capabilities of their advertising is incredible.

The strategy on how to target your audience isn’t always obvious, but given the amount of information we willing put on Facebook (job title, relationship status, age, hometown, artists we like and so much more) Facebook provides what is easily the most advanced advertising platform.

The New Facebook Pay-To-Play Landscape

In 2007 Facebook launched Business Pages. Now, just about every business out there has a Facebook page as part of their marketing strategy.

However, over the past few years, Facebook has pushed business pages into a ‘pay-to-play’ medium. They have recognized that its platform is first and foremost about having a community with friends and family, business promotion comes second. We don’t login 10 times a day because we want to see ads or promotions.

According to Facebook, business pages organically reach about 16% of their followers – however, I’ve seen stats suggesting that it’s even lower than that.

This means that your business page posts are showing up on far fewer newsfeeds than your personal page does. So, if building engagement on your page is an important part of your digital marketing strategy, I recommend budgeting a small amount towards promoting your content to increase its visibility.

Facebook Goal-Oriented Ads

Not only does Facebook provide advanced targeting capabilities, it can also help with the specific goals you have of your ads. Drive engagement, send people to your website, find new leads and so much more.

Lead Generation: Collect lead information from people interested in your business.
Conversions: Get people to take valuable actions on your website or app, such as adding payment info or making a purchase. Use the Facebook pixel or app events to track and measure conversions.
Brand awareness: Reach people more likely to pay attention to your ads and increase awareness for your brand.

Scaleable Into Other Social Media Platforms

Did you know that Facebook also owns Instagram, the second largest social media platform (and quickly growing)?

You can scale your advertising easily into Facebook Messenger sending messages into their inbox, Instagram feeds and the Audience Network – all from your one Facebook Ad Account.

Advanced Targeting Options

Facebook is an opportunity for people to express themselves in many different ways. You can learn about a person, not just by the content they share, but also by the pages and groups they follow.

No where else are people sharing so much information about themselves; their birthday, places they’ve lived, relationship status, location, job and so much more.

No wonder its marketing heaven. Want to target people within 15 miles of your gym – no problem. Selling wedding dress? Great, we’ll target women who recently got engaged in the past three months. Is your gallery a tourist attraction, perfect, we’ll target people who are visiting in the area.

This is only touching the surface of Facebooks targeting possibilities. Couple that with Facebook’s powerful learning system that helps compares the common denominators between those engaging with your content to optimize who your ads are shown to for a more successful campaign.

Multiple Facebook Ad Mediums

Image – The most common ad uses a single image, which Facebook dictates must have less than 20% text on it.
Videos – Movement is an effective way to draw the eye. Be sure to place your hook early in the video to keep people watching. Facebook Insights will give you a report on how many people watched all the way through, the first 5 seconds, 10 second and more. These measurements can tell you where you’re losing people to help you improve the video.
Image Slideshow – Curiosity is a strong hook. Seeing that little icon indicating is alluring and often we can’t help but check out what the image is, even if the first isn’t all that intriguing. Be sure to make it worth their while.
Carousel – Usually used to show multiple products, the carousel ad is similar to the slideshow, except the left edge of the second image shows up on your first page – meaning just a hint of the photo and headline are peaking through, again piquing curiosity.
Collections – For this ad, you’ll have one large image and then 4+ thumbnails sitting underneath, most commonly used for eCommerce products.
Canvases – Facebook recently launched this new ad experience which helps you to create your own landing page. When used, a click on your ad could bring users to your full-screen Canvas landing page.

Easily Measure Success & Pivot

Review effectiveness, compare creatives, optimize. The key to success online is to be continually improving and adapting to change. Facebook allows you to easily review dozens of different stats so you can truly gauge the effectiveness of your campaigns and make improvements where necessary.

Still wondering why advertise on Facebook?

With over 2 billion monthly Facebook users, chances are, your target audience is on there too. The question isn’t why advertise on Facebook, but why not?

We hope this short intro to Facebook Advertising has helped answer why advertise on Facebook. Have questions? Feel free to contact us, or leave a comment below.

Want To Learn More About Facebook Advertising?

At Dream Catchers Marketing we provide turnkey digital marketing services to help your business grow. If you’re ready to increase your brand awareness and create an online sales funnel that works for you, let’s schedule a time to talk.

Learn more about our Facebook advertising services >>

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